Dr.Implicit app for iPhone and iPad
Developer: Split Second Research Limited
First release : 07 Aug 2020
App size: 48.75 Mb
This application is based on neuroscientific and psychological techniques.
How it works:
1. Choose a category
2. Upload a photo, or take a photo with your phone
3. Enter the names of your choices
4. Play a fast reaction game
5. The app computes your inner feelings
6. It tells you which option you prefer unconsciously
This app is based on the affective priming paradigm (Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50, 229–238. doi:10.1037/0022-3514.50.2.229).
The reasons why affective priming works is because it is based on assumptions that are highly compatible with what is known about how the brain processes information.
Neural network models of the brain are based on mental associations – the stronger the association between two concepts (e.g., Milan and Fashion) the quicker one concept will mentally trigger the other.